Midwest Stitch Blog

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What's All The Fuss About The Pocket?

What's All The Fuss About The Pocket?

There’s a fashion topic that is generating talk, at least in my circles.  It obviously is talk at work as we educate ourselves on new and trending apparel, but it has also come up among casual conversation with friends and I’ve read about it in the Wall Street Journal.   What’s all the talk about?  The disappearing chest pocket on men’s shirts.

If you haven’t noticed this trend yet, you will after today.  The Wall Street Journal, in an article titled “What Happened to the Shirt Pocket?” states, “there are no pockets on many of the woven shirts at retailers such as J. Crew and Banana Republic, along with a host of high-end designer labels and custom-made shirts. It’s fashion and it’s generational.” (Read the entire article here)

As the fit of men’s dress shirts move to a more tailored look, the loss of the pocket aids in a cleaner, slimmer appearance.  And perhaps in this age of the smartphone, fewer men are carrying pens in that chest pocket.  Or are they?

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Why Wearables Should Be Part of Your 2016 Marketing Plan

Opportunities to advertise your business are many and varied, ranging from traditional TV, radio, and newspaper to the Internet, direct mail, social media and more.  In this technological age, and from a marketing standpoint, does it really make sense to spend money on branded apparel for your business?  To answer this question, I ask you to think of your closet.

Your Closet

Just to be clear, I mean your ‘closet’ in the most literal sense of the word: the place where you keep your clothes.  What could someone learn about you by looking in your closet?  Aside from your addiction to hoodies, what could they learn specifically from the apparel that contain graphics or logos (what we call branded apparel)?

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What You Need To Know About Hi-Vis Clothing

What You Need To Know About Hi-Vis Clothing

The next time you’re taking a drive, look around and notice the amount of bright clothing being worn.  Perhaps the most obvious is that worn by the workers in the roadway construction zones.  But look closer and I imagine you’ll see it other places as well.  Perhaps you’ll see a teenage girl donned with earphones, backpack and a neon pink shirt, or possibly a runner at the side of the road in a sporty neon yellow t-shirt that just happens to match exactly the accent color in his shoes.  Or, maybe it’s a couple in the car next to you, clearly on the way to the gym, the name of which is emblazoned across the chest of their matching neon green t-shirts.

It’s obvious there’s an abundance of bright, fluorescent clothing available.  To a business owner an important question to be answered is: Does it all serve the same purpose?  Does it matter what bright clothing I chose? 

Let’s answer that question by breaking down the need for fluorescent clothing into three segments: 1) you WANT to be seen, 2) you NEED to be seen or 3) you’re MANDATED to be seen.  I’ll explain the difference and also provide some helpful resources at the end of the article if you’d like even further information.

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Why Do We Wear Polos? [NY Times Article]

Perhaps there is no garment more common in business apparel than the humble polo shirt.  Why is that the case?  Why do we wear polo shirts?

Maybe it is for this reason, eloquently put by Troy Patterson in his article “Unstarched Shirt” published in The New York Times Magazine:

“Risking neither the uncouth of a simple T nor the stiff ceremony of a button-down, it’s just a shirt, which is its defining virtue.”

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Men of Fashion: What's Your Fit?

Men of Fashion: What's Your Fit?

Corporate menswear is not known for frequent swings in fashion.  It does however, evolve over time.  One retail trend in the past decade that now is clearly set in the corporate world is a trimmer fit across men's apparel.  

Button-up shirts, for example, are available in classic, traditional silhouettes as well as more modern, trimmer fits.  Some of the common descriptors of these slightly fitted shirts are words such as fitted, active, modern, or slim. 

I read an article from the Wall Street Journal that explains how exactly (and how slowly) this style moved from the fashion runway to its current ubiquitous state.  The article also explores a possible shift back to looser styles in the years ahead.  It's an interesting read and I've included a link to it here for your enjoyment.

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